Most of the time, brands are on social media to answer your concerns. But sometimes, they can surprise you with the comeback of a lifetime.
Brands used Twitter to do more than just promote their products this year. Their platforms also produced the funniest comebacks and the most shadiest tweets to their competitors. And sure, we shouldn’t really be celebrating a company’s PR strategy. But a good clapback is a good clapback.
From Netflix to Hamburger Helper, 11 brands didn’t shy away from roasting the hell out of each other in 2017.
1. Hamburger Helper taking down a sexist dude with just one question
Ouch! Did that burn sir?
2. DiGiorno Pizza pulling out past receipts of Papa Johns
— DiGiorno Pizza (@DiGiornoPizza) November 2, 2017
3. Netflix’s message to Hulu’s promotional dig
Leave it to Netflix to use their own original content against their competitor.
4. Burger King shading a certain fast food clown
Don’t worry Burger King, we know exactly who you’re talking about.
5. Hot Pockets burning a hater with one simple question
Hot Pocket is a straight-up savage.
6. Dairy Queen showing off how much confidence they have
🤔🤔🤔 Is it really up for debate?
— Dairy Queen (@DairyQueen) November 10, 2017
There’s no telling the fast food chain otherwise.
7. Reebok’s shading a certain President with a powerful message
The athletic footwear and apparel company showed a sense of class some can’t emulate.
8. Square getting involved in a Twitter fight with a fart account
Your name is literally fart sandwich and you’re trolling a cash register.
— Square (@Square) July 15, 2017
Square replied to this now deleted tweet, which read: “is ‘make a financial corporation look hip and trendy’ what you thought you’d be doing with your college degree.”
Even financial brands have the step in and lay out their own line of comebacks.
9. iHOP vs. Denny’s: The fight against the best pancake house
WE ARE THE PANCAKE OG AND WILL BE RESPECTED AS SUCH
— IHOP (@IHOP) July 12, 2017
There can only be one winner, and we’re pretty sure it’s pancakes.
10. Totinos hates Twitter suggestions and meme critiques
7/10, couldve been worded better + more sadness on his face
— aly (@NotAlycat) June 23, 2017
you coulda been worded better.
— Pete Zaroll (@totinos) June 26, 2017
Totinos isn’t new to the Twitter game, so it’s no surprise the pizza rolls company had a quick comeback to a customer’s meme critique.
11. Moonpie shading Hostess with two simple words
Moonpie might take the throne for best troll tweets of 2017. The sassy marshmallow sandwich isn’t afraid to tell it like it is.
2017 proved celebrities aren’t the only ones to have some fun on social media. Lets hope 2018, bring out even more brands (we’re looking at you Coca Cola) to speak their mind.